Презентация, доклад по английскому языку на тему Questionnaire

statistical information from a specific demographic needed to accomplish the research objectives

specified and put together will influence the respondents’ willingness to participate & the responses they provide

should each question be phrased?
Sequence - In what order should the questions be presented?
Layout - What layout will best serve the research objectives?

The Major Decisions in Questionnaire Design

The most difficult step is specifying exactly what information is to be collected from each respondent

questions
What do you look for most in a job?
Is there anything else you would like to add about the product

How should the questions be asked?

information can be obtained
Answers based on respondent’s not researcher’s frame of reference – consumer’s terms
Lack of influence. Don't channel respondents thinking
Can help interpret closed-ended questions - why
Particularly useful as introduction to survey or topic
When it’s important to measure the salience of an issue
When too many possible responses to be listed or unknown

answers quickly or summarize accurately & probe effectively
Interviewer’s attitude influences response
Time consuming (interview sessions, tabulation, classification, assignment, validation)
Difficulty in coding
Require respondents to be articulate
Respondents may miss important points
Non-response

Open-ended questions: Key disadvantages

pays well
____ Work that gives a sense of accomplishment
____ Work where you make most decisions by yourself
____ Work that is steady with little chance of being laid off.

Ease of understanding
Requires less effort on part of interviewer and respondent
Ease of tabulation & analysis
Less error prone
Less interviewer bias
Less time consuming
Answers directly comparable from respondent to respondent

Closed-ended questions (Fixed-alternative responses)

Advantages

self-expression or subtle qualifications
Less involving for respondents
Order of response categories can have major impact on results

Closed-ended questions (Fixed-alternative questions)

Disadvantages

for survey and topic
State that no selling will be involved and no personal data other than for statistical purposes
Tell respondent approximate time to complete
Reinforce that respondent’s time is appreciated
Invite to participate

AND CLOSING

Thank for time
Ask if they had a positive experience and remind them that their opinions count