Презентация, доклад на Английском языке: Old advertising cars.

promise by Adolf Hitler to win the goodwill of the German public in the 1930s. Before Hitler came to power, Germany was suffering the economic effects of the Great Depression with unemployment rising to 3,000,000 by September 1930. The situation was dismal, the manufacturing industry was badly hit and everyone was suffering. Cars cost more than what most people earned in a year.

the Porsche-designed Volkswagen was born.
After World War 2, post war America was geared to achieve great heights in its economy, unraveled by war and its industries, raw material and illustrious people – with a surplus of discharged servicemen from the armed forces, was set to do so.

the 1950s? The ongoing concept for automobile advertisements was to show people, proud owners and passengers evoking great joy and satisfaction about these new shiny big acquisitions. Commercial photography was then in its infancy and was not preferred when it came to capturing the ‘essence’ of the automobile; a great deal of automotive images were multiple illustrated artwork featuring all the exciting features of the vehicle.




1954 Buick

hand-lettered headlines, big illustrations and large logotypes. The inherent message sent out was: “This is the American Dream, Live it!” – the underlying statement was the definition of those successful individuals who possessed the ability to afford a big house and a nice car for a quality lifestyle.

proclaimed," You've got to drive it to believe it!” Chevrolet, expounded “Filled with grace and great new things,” while Buick promised, “You can make your ‘someday’ come true now.” The catch words were: “New, Shiny, Big and Great Features!”
But Volkswagen’s “Think small” advertisement had lots of white space, the product advertised was miniscule, the headline lacked news value and worse of all… it was in black and white!

were brilliantly written, for instead of marketing it to consumers as a luxurious, spacious vehicle as all its competitors were doing, it focused on the benefits of its compact size and affordability.

articles and cluttered advertisements would suddenly turn the page and see a near-blank minimalistic page with a tiny photograph, “realistic” against all those artificial illustrations, of a Volkswagen, some copy at the bottom, and the headline “Think Small.” Quaint but very assured and confident.

contrast of empty space caused any image in close proximity to immediately pop from the page. This witty, charming, and intelligent approach was cohesively integrated into Volkswagen television ads and the rest of their campaign.

THE MAN who changed the way we make ads.