Слайд 1NEW YEAR IS NEARER AND NEARER!!!
Слайд 2The New year's spirit begins to soar in the air.And every
year on the screens of our TV appears it is a miracle of advertising thoughts advertising the world-famous beverage Coca Cola.
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This advertising is already an integral part of Christmas preparations and
creates a festive mood. And every year it is slightly different. But how did it all .
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In America, where in Atlanta is the Museum of Coca-Cola there,
everybody knows that Santa comes from there. It is a perfect tale in the beginning is not easy, but with a happy ending.
Слайд 5 When you want to sell something, just for example
Coca-Colа, it should be able to offer people. Coca-Cola has not always been as well known as it is today. A hundred years ago, the company had enough to worry about. Their drink is full of wonderful bubbles, sugar and caffeine, which on posters pili muscular athletes and gentle girls, sold well only in the hot summer months.
Слайд 6In Coca-Cola thought, wondering how to convince people to buy this
refreshing soda in the winter. First customer tried to convince the slogan (the words in advertising that need to hurt you): "Thirst knows no season". But still it wasn't that, but a smart company also needs to strive to ensure that people knew her from an early age.
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And here we are going to the children. In Coca-Cola was
finally able to connect. What if Coca-Cola and Santa Claus!
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The difficulty was that still though Santa appeared in Newspapers and
books, no one was sure of how he looks.
He was a Saint ,a hunter in a fur coat or huge elf green socks.
Слайд 9It is Coca-Cola ventured once and for all to show people
the real face of Santa. Santa invented the artist Haddon Sundblom, who on Christmas day 1931 for the company painted advertising, which the world has never seen Santa Claus, good-natured grandpa with a big belly and white beard and fur coat, the same red as a glass of Coca-ColA in his hands.
Слайд 10Sandblom wasn't absolutely sure what Santa's face. And, they say, he's
a little sketched it with his friend, the seller retired Lou Prentice (Lou Prentisse), and with his own reflection in the mirror.
Слайд 11Be that as it may, but since then, no one can
doubt, looks like Santa. In the Museum of Coca-Colа in Atlanta there are a lot of other posters, which depicted Santa.
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And here is what happened on Christmas day 1931, it was
"partly art, partly marketing and partly happiness."
Слайд 13Sundblom made Santa a human being endowed with immortality, the physical
manifest of Christmas, the fate of which was to persist for centuries.
Слайд 14 Santa from Coca-Colа has become an "international icon", which "recreates
the spirit of the holidays that go beyond the borders of States".