Презентация, доклад на Английском языке: Новогодняя реклама Coca Cola.

The New year's spirit begins to soar in the air.And every year on the screens of our TV appears it is a miracle of advertising thoughts advertising the world-famous beverage Coca Cola.

Слайд 1NEW YEAR IS NEARER AND NEARER!!!

NEW YEAR IS NEARER AND NEARER!!!

Слайд 2The New year's spirit begins to soar in the air.And every

year on the screens of our TV appears it is a miracle of advertising thoughts advertising the world-famous beverage Coca Cola.
The New year's spirit begins to soar in the air.And every year on the screens of our

Слайд 3 This advertising is already an integral part of Christmas preparations and

creates a festive mood. And every year it is slightly different. But how did it all .
This advertising is already an integral part of Christmas preparations and creates a festive mood. And

Слайд 4 In America, where in Atlanta is the Museum of Coca-Cola there,

everybody knows that Santa comes from there. It is a perfect tale in the beginning is not easy, but with a happy ending.  
In America, where in Atlanta is the Museum of Coca-Cola there, everybody knows that Santa comes

Слайд 5 When you want to sell something, just for example

Coca-Colа, it should be able to offer people. Coca-Cola has not always been as well known as it is today. A hundred years ago, the company had enough to worry about. Their drink is full of wonderful bubbles, sugar and caffeine, which on posters pili muscular athletes and gentle girls, sold well only in the hot summer months.

When you want to sell something, just for example Coca-Colа, it should be able to

Слайд 6In Coca-Cola thought, wondering how to convince people to buy this

refreshing soda in the winter. First customer tried to convince the slogan (the words in advertising that need to hurt you): "Thirst knows no season". But still it wasn't that, but a smart company also needs to strive to ensure that people knew her from an early age.
In Coca-Cola thought, wondering how to convince people to buy this refreshing soda in the winter. First

Слайд 7  And here we are going to the children. In Coca-Cola was

finally able to connect. What if Coca-Cola and Santa Claus!  
   And here we are going to the children. In Coca-Cola was finally able to connect.

Слайд 8 The difficulty was that still though Santa appeared in Newspapers and

books, no one was sure of how he looks. He was a Saint ,a hunter in a fur coat or huge elf green socks.
The difficulty was that still though Santa appeared in Newspapers and books, no one was sure

Слайд 9It is Coca-Cola ventured once and for all to show people

the real face of Santa. Santa invented the artist Haddon Sundblom, who on Christmas day 1931 for the company painted advertising, which the world has never seen Santa Claus, good-natured grandpa with a big belly and white beard and fur coat, the same red as a glass of Coca-ColA in his hands.
It is Coca-Cola ventured once and for all to show people the real face of Santa. Santa

Слайд 10Sandblom wasn't absolutely sure what Santa's face. And, they say, he's

a little sketched it with his friend, the seller retired Lou Prentice (Lou Prentisse), and with his own reflection in the mirror.
Sandblom wasn't absolutely sure what Santa's face. And, they say, he's a little sketched it with his

Слайд 11Be that as it may, but since then, no one can

doubt, looks like Santa. In the Museum of Coca-Colа in Atlanta there are a lot of other posters, which depicted Santa.
Be that as it may, but since then, no one can doubt, looks like Santa. In the

Слайд 12 And here is what happened on Christmas day 1931, it was

"partly art, partly marketing and partly happiness."  
And here is what happened on Christmas day 1931, it was

Слайд 13Sundblom made Santa a human being endowed with immortality, the physical

manifest of Christmas, the fate of which was to persist for centuries.
Sundblom made Santa a human being endowed with immortality, the physical manifest of Christmas, the fate of

Слайд 14 Santa from Coca-Colа has become an "international icon", which "recreates

the spirit of the holidays that go beyond the borders of States".
Santa from Coca-Colа has become an

Слайд 15THANK YOU FOR ATTENTION

THANK YOU FOR ATTENTION

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