Презентация, доклад на тему Реклама в нашей жизни

Francis Behan

– ‘engine of commerce’

to persuade a consumer

newspapers in the 18th century.
Commercials - Вид рекламы (ролики от 15 до 60 секунд), который транслируется по телевидению и радио.
Cinema commercials are too long and boring.

оформленный в виде информационной программы.
Infomercials get customers interested in different goods.

Publicity - Публикация информации о товарах или услугах, сделанная третьим независимым лицом с целью повлиять на общественное мнение
His new novel attracted wide publicity in the press.

jingle, ad video)
radio ads (on air, online)
Internet ads
covert advertising (movies, TV show, sport events) product placement

our life
to place an advert
to scan adverts
to respond to an advert
run an advertisement
get much bang for the buck
to jump on the bandwagon
to think out of the boxes
to be the top dog

full screen video
Engage potential customers
Online environment
convergence

Influences, placed an advert, run new ads, responded to an advert, scanned adverts

her table.
2. More than 40 people _______ for the position of office manager.
3. Marry____ in hope of finding work as a hairdresser.
4. Advertising _____ our society tremendously.
5. Companies _____ campaign when they launch a new product.

stores ... and promoted them.
jumped over the bandwagon
responded to an advert
started

possible.
invest
engage
promote

.
cinema
trade journals
TV

specific products.
Internet ads
Sky-writing
Celebrity ads

fox