Презентация, доклад по английскому языку на тему History of John Deere

a check for $2.5 million dollars and forever changed the future of the company. The acquisition of the Waterloo Gasoline Engine Company in Waterloo, Iowa, marked John Deere's permanent entry into the engine and tractor business.

although registration papers indicated the mark had been in use for three years. John Deere was well established in Moline by this time. The company was producing more than 60,000 plows a year, which were commonly referred to as ‘Moline plows’ because of the factory location. Obviously, there was a need for an official registered trademark. An official trademark was also the only protection against copying and deception.

by 1910 and registered in 1912. The deer again was shown leaping over a log. However, there was more detail and definition this time. The slogan "The Trade Mark of Quality Made Famous by Good Implements" first appears here, extending across the bottom.

Gasoline Engine Company and the Waterloo Boy tractor in 1918.

efficient tractor” on the market for farmers inclined to buy a tractor

investment. It took nine years for the tractor division to report a profit

Demonstration in Salina, Kansas, in August 1918

in the Farm Implement News, in January 1919

its debut of the Waterloo Boy

dealers had their John Deere tractor.

do it right instead of doing it fast now brought the John Deere tractor to market. As a result, customers got “the assurance of more tractor work per dollar of fuel cost; longer tractor life with less repair cost; accessibility of parts that makes caring for the tractor simple and easy; and dependable power for all farm work.”

The tractor era had officially arrived.

adapt the trademark for stenciling on products." In response, the deer became a solid silhouette removing all the detail from the previous artwork. This change, combined with the outstretched legs, provided a stronger, more recognizable profile.
A 12-sided border was added around the leaping deer, and the antlers were changed slightly. The words, "John Deere, Moline, Ill." remained in the same position but were made somewhat bolder. The slogan below it was unchanged.

This updated mark is true to the strong John Deere heritage. Yet, its sharpened antlers, angles, muscularity and attitude give the trademark an energized and dynamic edge. John Deere’s logo, after being known for decades as the "leaping deer,” for the first time is actually leaping upward instead of landing.

farm

power transmission on the ground

frame construction

more compact and maneuverable model