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Презентация, доклад по английскому языку на тему Реклама
Содержание
- 1. Презентация по английскому языку на тему Реклама
- 2. Topic: ADVERTISING
- 3. Topic: ADVERTISING
- 4. Topic: ADVERTISING
- 5. Learning objectives
- 6. Watch the video and answer the question:
- 7. Watch the video and answer the question:What are they advertising?
- 8. Let’s check our guess
- 9. Let’s check our guess
- 10. 1. Hoarding 2.
- 11. 1. Hoarding 2.
- 12. 1. Hoarding 2.
- 13. 1. Hoarding 2.
- 14. 1. Hoarding 2.
- 15. 1. Hoarding 2.
- 16. 1. Hoarding 2.
- 17. Discuss the questions on the
- 18. Express your opinion to the
- 19. Example:Dave: What are you singing?Grace: Oh, just
- 20. Dialogue 1:Ken: I never watch films on
- 21. Dialogue 2:Karen: Hmmm-I like the design of
- 22. Dialogue 3:John: Don't you think the council
- 23. Dialogue 4:Sally: What are you doing, Pete?Pete:
- 24. Dialogue 5:Becky: What’s the worst part-time job
- 25. Dialogue 1:Ken: I never watch films on
- 26. Dialogue 2:Karen: Hmmm-I like the design of
- 27. Dialogue 3:John: Don't you think the council
- 28. Dialogue 4:Sally: What are you doing, Pete?Pete:
- 29. Dialogue 5:Becky: What’s the worst part-time job
- 30. Complete the crossword puzzle
- 31. Complete the crossword puzzle
- 32. Complete the crossword puzzleDown:1. Large advert found
- 33. KEYS: Down:1. Large advert found in the
- 34. 1. I was always determined on what
- 35. Check your answers! KEYS to Listening QuizI
- 36. Check your answers! KEYS to Listening QuizI
- 37. Check your answers! KEYS to Listening QuizI
- 38. Check your answers! KEYS to Listening QuizI
- 39. Check your answers! KEYS to Listening QuizI
- 40. Check your answers! KEYS to Listening QuizI
- 41. Check your answers! KEYS to Listening QuizI
- 42. Now read the text which is
- 43. Advertising: the logic of emotions
- 44. Advertising: the logic of emotions
- 45. Advertizing: the logic of emotions
- 46. Advertising: the logic of emotions
- 47. Advertising: the logic of emotions
- 48. Now check their answers, please!KEYS: 1.
- 49. Here you
- 50. Here you
- 51. 1. To
- 52. 1. To
- 53. 1. To
- 54. 1. To
- 55. 1. To
- 56. Matching logos and slogansYOU CANImpossible is nothingJust do itLife’s goodTurn on tomorrowThink differentNokia – Connecting peopleABCDEFGF
- 57. Now check your answers!
- 58. Now check your answers!
- 59. Now check your answers!
- 60. Now check your answers!
- 61. Now check your answers!
- 62. Now check your answers!
- 63. Now check your answers!
- 64. Now check your answers!
- 65. Now check your answers! 1. H 2. F3. B4. C5. A6. G7. E8. D
- 66. A fizzy drinkStreamersShoes that light up
- 67. Peer assessment
- 68. Adverts presentations. Be ready to
- 69. Self-evaluation Self-evaluation Sheet
- 70. Developing writing skills: “Writing
- 71. Home assignment:1. Research work Write a short
- 72. Слайд 72
- 73. www.moodle.nis.edu.kz
- 74. Слайд 74
Слайд 5 Learning objectives of this lesson:
–
– to develop students' ability to work as a team and communicate in a pair and in a group; – to develop students' ability to express their opinion on the topic;
– to enhance students’ ability to use appropriate commercial lexis style.
Слайд 10
1. Hoarding
2. TV commercial
3. Jingle
4. Logos
5.
6. Slogan
Match the words with the pictures
A
B
C
D
E
F
Слайд 11
1. Hoarding
2. TV commercial
3. Jingle
4. Logos
5.
6. Slogan
Match the words with the pictures
A
B
C
D
E
F
Слайд 12
1. Hoarding
2. TV commercial
3. Jingle
4. Logos
5.
6. Slogan
Match the words with the pictures
A
B
C
D
E
F
Слайд 13
1. Hoarding
2. TV commercial
3. Jingle
4. Logos
5.
6. Slogan
Match the words with the pictures
A
B
C
D
E
F
Слайд 14
1. Hoarding
2. TV commercial
3. Jingle
4. Logos
5.
6. Slogan
Match the words with the pictures
A
B
C
D
E
F
Слайд 15
1. Hoarding
2. TV commercial
3. Jingle
4. Logos
5.
6. Slogan
Match the words with the pictures
A
B
C
D
E
F
Слайд 16
1. Hoarding
2. TV commercial
3. Jingle
4. Logos
5.
6. Slogan
Match the words with the pictures
A
B
C
D
E
F
Слайд 17
Discuss the questions on the advertisements
How effective is each of
What other forms of advertising can you think of?
Does advertising ever annoy you?
Слайд 18
Express your opinion to the class
How effective is each of
What other forms of advertising can you think of?
Does advertising ever annoy you?
Слайд 19
Example:
Dave: What are you singing?
Grace: Oh, just a 1) jingle I
Complete the dialogues with the words you have just learnt
Слайд 20
Dialogue 1:
Ken: I never watch films on TV any more.
John: Why's
Ken: There are too many 2) …… I prefer DVDs!
Complete the dialogues with the words you have just learnt
Слайд 21
Dialogue 2:
Karen: Hmmm-I like the design of your T-shirt.
Sandra: Thanks, but
Complete the dialogues with the words you have just learnt
Слайд 22Dialogue 3:
John: Don't you think the council should do something about
Tom: Yeah, I do. It's a real eyesore and it completely blocks the view.
Complete the dialogues with the words you have just learnt
Слайд 23Dialogue 4:
Sally: What are you doing, Pete?
Pete: I’m trying to come
Sally: Hey, I’ve got an idea!
Pete: What is it?
Sally: ‘Where the news is always better'.
Pete: I might just use that, Sally. Thanks!
Complete the dialogues with the words you have just learnt
Слайд 24Dialogue 5:
Becky: What’s the worst part-time job you've ever had?
Scott: It
Becky: Oh, yes, I remember that! You hated it, didn't you?
Scott: It was awful! All my mates laughed at me, it was uncomfortable and I got paid peanuts!
Complete the dialogues with the words you have just learnt
Слайд 25
Dialogue 1:
Ken: I never watch films on TV any more.
John: Why's
Ken: There are too many commercials I prefer DVDs!
Complete the dialogues with the words you have just learnt
Check the answers
Слайд 26
Dialogue 2:
Karen: Hmmm-I like the design of your T-shirt.
Sandra: Thanks, but
Complete the dialogues with the words you have just learnt
Check the answers
Слайд 27Dialogue 3:
John: Don't you think the council should do something about
Tom: Yeah, I do. It's a real eyesore and it completely blocks the view.
Complete the dialogues with the words you have just learnt
Check the answers
Слайд 28Dialogue 4:
Sally: What are you doing, Pete?
Pete: I’m trying to come
Sally: Hey, I’ve got an idea!
Pete: What is it?
Sally: ‘Where the news is always better'.
Pete: I might just use that, Sally. Thanks!
Complete the dialogues with the words you have just learnt
Check the answers
Слайд 29Dialogue 5:
Becky: What’s the worst part-time job you've ever had?
Scott: It
Becky: Oh, yes, I remember that! You hated it, didn't you?
Scott: It was awful! All my mates laughed at me, it was uncomfortable and I got paid peanuts!
Complete the dialogues with the words you have just learnt
Check the answers
Слайд 32Complete the crossword puzzle
Down:
1. Large advert found in the street.
2. A
Across:
3. A symbol that represents a brand name.
4. Adverts on radio or TV.
5. An advert worn by a person who walks about the street.
6. A catchy tune used to advertise a product.
Слайд 33KEYS:
Down:
1. Large advert found in the street. Hoarding
2. A catchy
Slogan
Across:
3. A symbol that represents a brand name.
Logo
4. Adverts on radio or TV. Commercials
5. An advert worn by a person who walks about the street.
Sandwich board
6. A catchy tune used to advertise a product. Jingle
Слайд 341. I was always determined on what I would do in
2. Wearing a sandwich board was my first time when I worked for advertising.
3. I have been working for advertizing since 1998.
4. Steve loves writing jingles.
5. He never looked back as he had no pricks of remorse.
6. The title of an online ad resembles a slogan in a magazine ad.
Listen to Steve Wilson and say if the following sentences are TRUE/FALSE or NOT GIVEN
Слайд 35Check your answers!
KEYS to Listening Quiz
I was always determined on what
Wearing a sandwich board was my first time when I worked for advertising.
I have been working for advertising since 1998.
Steve loves writing jingles.
He never looked back as he had no pricks of remorse.
The title of the online ad resembles a slogan in a magazine ad.
Слайд 36Check your answers!
KEYS to Listening Quiz
I was always determined on what
Wearing a sandwich board was my first time when I worked for advertising.
I have been working for advertising since 1998.
Steve loves writing jingles.
He never looked back as he had no pricks of remorse.
The title of the online ad resembles a slogan in a magazine ad.
Слайд 37Check your answers!
KEYS to Listening Quiz
I was always determined on what
Wearing a sandwich board was my first time when I worked for advertising. TRUE
I have been working for advertising since 1998.
Steve loves writing jingles.
He never looked back as he had no pricks of remorse.
The title of the online ad resembles a slogan in a magazine ad.
Слайд 38Check your answers!
KEYS to Listening Quiz
I was always determined on what
Wearing a sandwich board was my first time when I worked for advertising. TRUE
I have been working for advertising since 1998. FALSE
Steve loves writing jingles.
He never looked back as he had no pricks of remorse.
The title of the online ad resembles a slogan in a magazine ad.
Слайд 39Check your answers!
KEYS to Listening Quiz
I was always determined on what
Wearing a sandwich board was my first time when I worked for advertising. TRUE
I have been working for advertising since 1998. FALSE
Steve loves writing jingles. FALSE
He never looked back as he had no pricks of remorse.
The title of the online ad resembles a slogan in a magazine ad.
Слайд 40Check your answers!
KEYS to Listening Quiz
I was always determined on what
Wearing a sandwich board was my first time when I worked for advertising. TRUE
I have been working for advertising since 1998. FALSE
Steve loves writing jingles. FALSE
He never looked back as he had no pricks of remorse. NOT GIVEN
The title of the online ad resembles a slogan in a magazine ad.
Слайд 41Check your answers!
KEYS to Listening Quiz
I was always determined on what
Wearing a sandwich board was my first time when I worked for advertising. TRUE
I have been working for advertising since 1998. FALSE
Steve loves writing jingles. FALSE
He never looked back as he had no pricks of remorse. NOT GIVEN
The title of the online ad resembles a slogan in a magazine ad. TRUE
Слайд 42 Now read the text which is called “Advertising: the logic of
1. Our decisions tend to be explained in accordance with logic.
2.We buy such things like gasoline because it is beneficial.
3.Children like following the example of others in terms of purchasing habits.
4.Such things as mobile phone wallpaper or streamers are of no practical value.
Слайд 43
Advertising: the logic of emotions
What is
Слайд 44
Advertising: the logic of emotions
MoneyMag: It’s
(A) Mark Stanton: Yes, it is. We all fundamentally make our decisions based on emotion, not logic. Logic supports our emotions and is used to justify our decisions after we’ve made them. It plays a part, but emotion is the core ingredient. The product that people can’t get excited about won’t sell. Likewise, the ad that doesn’t provoke emotion won’t work.
Слайд 45
Advertizing: the logic of emotions
MoneyMag: But
(B) Mark Stanton: Yes, but this happens most commonly with children. Children desperately want to fit in. The easiest way to entice a child is to present your product as the one purchase that every other kid on the block is getting. It is just what they need to be like everyone else. Does anyone truthfully need shoes that light up at each step? The answer’s no, unless you’re a kid and all your friends have got them. And if it weren’t for other people wanting it, could there be any justification for mobile phone wallpaper?
Слайд 46
Advertising: the logic of emotions
When I
Слайд 47
Advertising: the logic of emotions
(C) Mark Stanton: Surprisingly, the answer is yes, but only if it’s an interchangeable, mass-produced, unspecialised product like petrol, rice or airline seats. We buy them from a strictly transactional point of view by dividing benefits by price. More benefits, lower price, better deal. But, for everything else we buy, emotions play a major part in our decisions
Слайд 48
Now check their answers, please!
KEYS: 1. Paragraph A
3. Paragraph B
4. Paragraph B
Слайд 49 Here you have definitions to some
Слайд 50 Here you have definitions to some
1. To choose one thing instead of another _________
2. To explain further and make clearer _________
3. To be accepted as a part of a group _________
4. To tie on smth., to connect _________
5. To cause definite feelings _________
Слайд 51
1. To choose one thing instead
2. To explain further and make clearer
3. To be accepted as a part of a group
4. To tie on smth., to connect
5. To cause definite feelings
Let’s check the answers!
KEYS:
to go for
Слайд 52
1. To choose one thing instead
2. To explain further and make clearer
3. To be accepted as a part of a group
4. To tie on smth., to connect
5. To cause definite feelings
Let’s check the answers!
KEYS:
to go for
to shed light above
Слайд 53
1. To choose one thing instead
2. To explain further and make clearer
3. To be accepted as a part of a group
4. To tie on smth., to connect
5. To cause definite feelings
Let’s check the answers!
KEYS:
to go for
to shed light above
to fit out
Слайд 54
1. To choose one thing instead
2. To explain further and make clearer
3. To be accepted as a part of a group
4. To tie on smth., to connect
5. To cause definite feelings
Let’s check the answers!
KEYS:
to go for
to shed light above
to fit out
to attach to
Слайд 55
1. To choose one thing instead
2. To explain further and make clearer
3. To be accepted as a part of a group
4. To tie on smth., to connect
5. To cause definite feelings
Let’s check the answers!
KEYS:
to go for
to shed light above
to fit out
to attach to
to provoke emotions
Слайд 56Matching logos and slogans
YOU CAN
Impossible is nothing
Just do it
Life’s good
Turn on
Think different
Nokia – Connecting people
A
B
C
D
E
F
G
F
Слайд 66
A fizzy drink
Streamers
Shoes that light up at each step
An umbrella
A double box for two cell phones
Mini Project
Split into groups of 3-4 and in 5 minutes come up with your advert done in any possible way you like. Give your comments.
You may choose one of the following products for advertising:
Слайд 68 Adverts presentations. Be ready to answer the classmates’ questions. The watching
Слайд 70 Developing writing skills: “Writing an essay” Research work Write
Слайд 71Home assignment:
1. Research work
Write a short essay on one of the
2. New lexis.
Слайд 72
List of Literature:
http://images.yandex.kz/yandsearch?tld=kz&p=4&text=slogan%20fanta&fp=4&pos=149&uinfo=ww-1252-wh-572-fw-1027-fh-448-pd-1&rpt=simage&img_url=http%3A%2F%2Fcdn.trinixy.ru%2Fpics4%2F20111031%2Ffakti_57.jpg
http://en.islcollective.com
http://yandex.kz/yandsearch?text=slogan%20for%20nike&clid=9582&lr=20809
http://www.dcielts.com/ielts-vocabulary/advertising-vocabulary-and-exercises/
