Слайд 1Fashion in America from the 1990 to 2000
Слайд 2 Style of the 1990s
The end of the twentieth century
was a period of radical changes in the political systems of different countries. Fashion has also changed,It was constantly evolving and turned into a giant industry. Fascination with fashion brands made people realize, fashion is not just things, but information about yourself.
Слайд 3Common features of the era
In the 1990s, advertising, media and
books called "to be yourself". This slogan became a slogan of the advertising campaign Calvin Klein and Hugo Boss. the most important position in fashion a reflection of the inner self, personal style. At the same time, the profession of image-maker has become popular. Designers and stylists on the pages of glossy magazines regularly gave advice on how to emphasize individuality and create a unique image.
Слайд 4Most popular in street fashion of all social strata became clothing,
close to unisex-jeans, t-shirts, loose trousers, sweaters. comfortable shoes-shoes without heel or sneakers.
Clothes in this style were offered by large companies, mostly Italian and American. But with functionality and convenience, strangely combined the deliberate theatricality and colour.
Слайд 5Clothes in this style were offered by large companies, mostly Italian
and American. But with functionality and convenience, strangely combined the deliberate theatricality and colour.
Аttention was paid to what a person looks like. Tan or pallor, slim figure- have become important elements of a fashionable image. Supermodels efforts magazines and television have turned into role models, at the same time demonstrating all the achievements of the fashion industry.
Слайд 6Street fashion and among the stars. Gwen Stefani at the time
appeared in public with blue hair, in plush and rubber skirts and sneakers on platform 15 centimeters.
Слайд 7Grunge
The founder of grunge in the 90s was a group
Nirvana. Kurt Cobain made a revolution in the music world. his followers including young girls wore oversize sweaters and baggy men's pants, demonstrating indifference to fashion and catwalk trends. The main features of the direction were impurity, oversize, multi-layer, cage and jeans. Fans of the style were dressed in huge flannel shirts with elongated elbows, faded t-shirt, torn jeans, leather jacket, worn-out running shoes and massive heavy boots. Grunge partially resembled the hippie era, but was completely devoid of romance style
Слайд 8As such, the style of the two thousandth years was no.
But experiments with bad fabric, bright and flashy tones and a mixture of incompatible styles just led to what there is now. in years that will be remembered for elegance, permissiveness which leaves fashionistas restrained. the opportunity to dress up as in the last century. fashionistas begin to appreciate the fabric and texture, not the opportunity to surprise. And 2000s was a big stage for this.
Слайд 9 Sport style
And then came the
sporty style. Wide-leg jeans, oversized t-shirts and hoodies, sports dresses and overalls. Sports pants mixed with short tops with sequins, creating a strange cocktail that is not always pleasant to see. But 2000 was the time of discoveries, the years when the ladies realized that you can relax in style and endlessly experimenting.
Слайд 11The nineties are comfort, unisex and minimalism. The main motto of
the time being who yon are!»in fashion, simplicity. That means:jeans clothes, sweater and sneakers. The emphasis is not on clothes, but on its owner.
Слайд 12 And America dictated its 2000s-worn-ont sneakers, stretched t-shirts and ripped
jeans, often not suitable in size, which are still in great demand.
Слайд 13The starts also introduced the aesthetics of grunge. The embodiment of
the direction, first of all, was the wife of Kurt Cobain. Naomi Campbell combined this style with luxurious things. Demi Moore in the cult film «Ghost» wore in the frame dimensionless jeans, stretched t-shirts and sneakers. Julia Roberts in Pretty woman before her transformation wore short ripped tops, heavy boots an asymmetrical skirt.